I feel exhausted; both emotionally and mentally -
uncertain, grateful, fearful, anxious, and hopeful. Yes, all of these emotions have been swirling
around and come in waves. If there’s
one thing I have learned from the rapid spread of the Corona-19 virus is that this
job is not for the faint of heart. For
the nay-sayers who feel our job description has been replaced by impersonal
online giants or that we’ve gone the way of the dinosaur, I’m here to say
otherwise. My role as a Travel
Agent/Consultant/Advisor (use whichever term you prefer – I will answer to any)
is more important than ever in these difficult days. I know my undeniable value
and thankfully so many of my amazing clients do as well. In the span of a couple weeks we have seen
the world take an unprecedented turn our industry has not experienced since
9/11. Even that isn’t a true statement
as this is undeniably more impactful and far reaching. We’ve never before seen this.
Everyone has heard the stories or seen on social
media about the unimaginably long hold times to try and reach the airlines,
tour operators and online travel agencies like Expedia or Booking.com. Endless stories circulate about the hold
times for hours on end only to be disconnected.
Travellers scheduled to be departing for fun-filled destinations in a
matter of days were unable to get through and unleashed their fury when there
were unable to speak with anyone to process their cancellations, refunds or
future travel credits.
Que the Travel Consultants and immediately we were
in springing into action by prioritizing those clients with the most immediate
travel plans and those who need to return home.
Sure, we might be traditional and Mom and Pop storefronts but we were
reaching out to clients (not sitting back waiting for them to call us). It was the agents advising clients of the
options for refunds, credits or rescheduling.
This is a service and human connection not a single online travel
provider is able to duplicate.
The impact of the pandemic is hard hitting and immediate for everyone in the industry and I suspect it will be for many months to come. Just how long is the question. For my own agency, it isn’t just the half a million dollars worth of travel that has been cancelled in a matter of days (sales that originally took months to build throughout the sales cycle) , nor the 20+ hour days that we dedicated to getting our clients home safely, the sleepless nights, the late night text messages from clients and their concerned families, DMs and facebook conversations (on personal accounts not just work) but also the fear of how the future looks for travel in general and for my agency, my staff and myself. I feel a personal obligation toward clients to ensure that each and every one who are currently in destinations from Scotland to Mexico to Thailand and Peru, know that we are here for them, ready and able to assist in repatriation back to Canadian soil. There is the concern for our team members who may be facing lays offs in light of the growing economic impact and immediate loss of revenue. The uncertainty of my own financial stability also weighs heavy. Despite all of that, we work diligently to assist in this time of crisis with little regard for the extra work load for no additional pay.
We had many people contacting us who hadn’t even
booked with us in the first place but needed help. Some we were able to assist while others
because of the very nature of the privacy policies in place, we were unable to
access their reservations. That doesn’t
mean we didn’t want to help or that we wouldn’t have lent a hand in their time
of need. We have been here, doing what
we can, as quickly as possible and doing a damn fine job of it!
But
here’s the thing. We continue to do everything we can for our clients,
regardless of our own losses (and don’t think for a single moment that they
aren’t staggering figures) but arguably most importantly, we’re answering our
phones. You can reach us! You can’t say that about an online travel
agency!
There is a common misconception out there that travel agents are just for those who can “afford it”. It’s thought that our fees can be avoided by taking advantage of online options like the big dogs such Travelocity or FlightHub or by going directly to the airlines. The fact of the matter is that it is more likely we don’t have any fees associated at all because in many cases we are paid a commission that comes directly from the supplier (airline, cruiseline or tour operator for example). There are some products or fare levels that do not pay us commission and to those, yes, we add a fee, for which we are unapologetic because with that comes experience, knowledge, guidance, personal connections and a responsibility to YOU – our valued client.
There is a common misconception out there that travel agents are just for those who can “afford it”. It’s thought that our fees can be avoided by taking advantage of online options like the big dogs such Travelocity or FlightHub or by going directly to the airlines. The fact of the matter is that it is more likely we don’t have any fees associated at all because in many cases we are paid a commission that comes directly from the supplier (airline, cruiseline or tour operator for example). There are some products or fare levels that do not pay us commission and to those, yes, we add a fee, for which we are unapologetic because with that comes experience, knowledge, guidance, personal connections and a responsibility to YOU – our valued client.
Frankly,
we are middlemen (actually mostly women) that provide customized personal
service that the giants like Expedia simply can not. Have you ever heard of an online provider
calling with a genuine interest in how your trip went? Hint, call-bots just
don’t do that. We provide all of this
and more at little to no added cost to you.
Seems almost too good to be true, but it isn’t!
As
travel agents, we are trained in the art of crisis management. Goodness knows we’ve seen more than enough of
it! From SARS, Ebola, 9/11, Zika, H1N1....we’ve
handled everything that gets thrown our way.
More often is the phone calls from destinations with emergencies on a much
smaller scale such as a broken bone, a missed connection, or a lost passport
but the point is that we go above and beyond for our clients. This is simply the standards that we all
adhere to.
Now,
how about this one? Picture having
booked a $10,000 vacation. Wham!
Coronavirus hits and you make the tough decision to cancel. You first call the
cruise line to inquire about your options. After a long hold, they tell you to
call the big-market online wholesaler because that’s who you booked it through. So, you call the number provided. Three hours
of terrible music later there’s a click and then nothing. You’ve just been cut
off. You finally get through after repeated attempts and the person on the
phone — someone who you have never spoken to before — informs you that there is
no insurance on the package so it’s non-refundable. You opted out of the
insurance because there wasn’t someone personally explaining its importance.
It’s easier to click no when you don’t fully understand what it is all about.
In
all these ramblings... (yes, I’m well aware I’m off in many directions but at
this point it’s really more for my own mental health)... there are a few major
points I’d like to highlight in all of this.
1) Find
a travel consultant you are comfortable working with and use them. Small fee or no or no fee at all, they have
your back when the unforeseen and unthinkable may happen.
2) Take
travel insurance!! Of course no one could have predicted a pandemic, nor the
death of family member, nor sickness of a child, a broken leg before you’re to
leave on vacation, a gall bladder attack, the loss of a job or that your home
may burn. This is precisely why you need insurance!
During any crisis there is bound to be mass
hysteria. With that comes mass confusion
and it’s so vital to have someone there to give you peace of mind, especially
in times like these. Use an agent! A
real, live, trusted agent – they are worth their weight in gold.
In a do-it-yourself world that frequently leans more towards independence, automation and instant gratification, it could take an event like this outbreak to make us realize that customer service is still alive and well. We're still out here ready to tackle these major travel issues with our clients' best interests in mind. My fear is that the value of the travel consultant will be top of mind right now because of the uncertainty and unknown at the present time but how quickly we soon forget. We've seen it before - agents "save the day" for someone but a year later that same person who needed "saving", is back clicking and mouse-ing around on the internet thinking they can do our job just as well as we can. My hope is that the travellers learn from this and allow those who have the skills, knowledge and training to do what they do best.
In a do-it-yourself world that frequently leans more towards independence, automation and instant gratification, it could take an event like this outbreak to make us realize that customer service is still alive and well. We're still out here ready to tackle these major travel issues with our clients' best interests in mind. My fear is that the value of the travel consultant will be top of mind right now because of the uncertainty and unknown at the present time but how quickly we soon forget. We've seen it before - agents "save the day" for someone but a year later that same person who needed "saving", is back clicking and mouse-ing around on the internet thinking they can do our job just as well as we can. My hope is that the travellers learn from this and allow those who have the skills, knowledge and training to do what they do best.
As the days have progressed and the virus has
reached every corner of the globe it’s become apparent that it’s more than just
the travel industry being attacked. The
economic fallout is already apparent in the stock markets and current investments. While some surge with additional demand and
business such as the producers of hand sanitizer, don’t forget the others that
are not so fortunate. Remember our
frontline health care workers putting on a brave face when danger is staring
right back at them. Think of those airline crew who volunteered to rescue flights to bring Canadians home. Keep in mind the amazing people who are ensuring
that the food supply is still intact
from the farmer to processors to the delivery folks and the people you see
every time you go to the grocery store.
This pandemic has made superheroes out of everyone who is doing their
part to fight this virus.